SummaryIn this conversation, Clarence Bongalos speaks with Tanya and Tony Thorson about their book 'Get Off Your Mass' and the B2A (Business to Anyone) framework. They discuss the importance of personalization in marketing (and business), the impact of AI, and the need for emotional intelligence and curiosity in leadership.The Thorsons introduce their POISE framework, which emphasizes personalization, omni-channel strategies, innovation, strategy, and emotional intelligence as essential components for modern marketing. They advocate for a more human-centric approach to marketing that prioritizes understanding the buyer journey and fostering genuine connections.TakeawaysMarketing has lost its human touch due to technology.The B2A framework emphasizes connecting with individuals, not just demographics.Curiosity is essential for effective leadership and marketing.The POISE framework offers a new approach to marketing.Emotional intelligence is crucial in understanding customer needs.AI can enhance marketing but should not replace human connection.Personalization goes beyond just addressing someone by name.Innovative strategies should build on core brand values.The buyer's journey is not linear and should be approached holistically.Chapters00:00 Introduction to Marketing Evolution02:56 The Human Element in Marketing05:48 Rethinking B2B and B2C Dynamics08:34 The Impact of AI on Marketing11:25 Curiosity and Leadership in Marketing14:22 The Contrarian Approach: B2A Strategy16:42 Embracing Human Connection in Marketing28:40 The Importance of Preparation and Adaptability29:48 Unpacking the Poise Framework31:45 Personalization in Marketing35:11 Omni-Channel Marketing Strategies36:32 Innovation and Mosaic Marketing39:00 Strategic Marketing and Customer Focus40:58 Emotional Intelligence in MarketingKeywords#B2A #marketing #personalization #humanconnection #AI #POISE #framework #emotionalintelligence #leadership #innovative #strategies #contrarianLinks and Contact InfoQuestions & Speaking Engagements: [email protected] "Get Off Your (M)ass!" on AmazonFree Strategy Session with Clarence

Ver todos los episodios