Everyone can "do" social media. But doing it effectively requires clarity, thought and proper action.This episode talks about three guiding principles you can use to create effective and engaging content.InformativeInspiringImpactfulTune into to learn more about what this means in your social media strategy and how with a few simple ideas, you can begin to create content that is not only engaging, but converts!BONUS! Download my 20 Prompts and Ideas to help you create your next social media post by visiting www.michellerisi.com/episode43 !

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