If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you! Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through automation, encourages engagement, and builds credibility. She announces the upcoming launch of an email marketing course for those who want help in this area.

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