Mavin Group - Digital Transformation for Growth in a Farm-to-Table Agribusiness

AIBP ASEAN B2B Growth
12/04/2022 33 min Episodio 6
Mavin Group - Digital Transformation for Growth in a Farm-to-Table Agribusiness

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Episode Synopsis

Guest: Mr David Whitehead, Chairman, Mavin GroupIn this episode, we discuss Mavin Group's growth from one feed mill to a top-10 agribusiness in Vietnam, and why digital transformation was a necessary step for growth.Mavin Group was established in 2004 as Austfeed Joint Venture, a joint venture project between Vietnam and Australia, starting out with an animal feed factory in Hung Yen. Today, Mavin Group is a pioneer in Vietnam’s “from farm to table” supply chain, and one of the top 10 largest agribusinesses in Vietnam.In 2019, Mavin embarked on their 5 year digital plan with the vision to be the most innovative digital company in the agricultural industry of Vietnam. Mavin Group was a winner of the 2021 ASEAN (Vietnam) Enterprise Innovation Awards.

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