What if the data opportunity on the business side of Sports is bigger than what was profiled in Moneyball on the team / athlete side? I had a fascinating conversation with Josh Walker, co-founder and CEO of Sports Innovation Lab during an AI with Alec podcast episode who revealed the answer to that question and more.1️⃣ Data Fragmentation + Silos: Teams sell rights to business partners handling concessions, merchandise, media and ticketing, creating massive blind spots and fragmented data that prevents unified fan understanding.2️⃣ AI Enabled Hyper-Personalization is Coming: We’re heading to a world where “this is literally about you having a different SportsCenter than I have.”3️⃣ Derivative Data Advantage: SIL connects dots to enable leagues, teams, sports etc to see things about their fans that they didn’t already know.4️⃣ Advanced Data Infrastructure + Architecture: Anything knowledge graph, ontology etc captures my undivided attention so Josh and the team had me at “modeling that provides the most comprehensive fan intelligence, accurate targeting, 1P+ enrichment, and personalization at scale.”Hope you enjoy the episode. I know I did!

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