AI Is Sparking a Marketing Revolution. Are CMOs Ready?

21/08/2024 11 min
AI Is Sparking a Marketing Revolution. Are CMOs Ready?

Listen "AI Is Sparking a Marketing Revolution. Are CMOs Ready?"

Episode Synopsis

In a conversation recorded at the 2024 Cannes Lions International Festival of Creativity, Google leaders Alison Wagonfeld and Marie Gulin-Merle discuss artificial intelligence’s potential to transform marketing, and share their top tips for how businesses can start putting the technology to work.