Send us a text Adobe has agreed to acquire SEMrush for $1.9bn, signalling a major shift in digital marketing. As SEMrush pivots from traditional SEO to Generative Engine Optimisation (GEO), this move positions Adobe to help brands stay visible in AI-powered search tools like ChatGPT, Gemini and Perplexity. In this episode, I break down what the deal means, why GEO matters now more than ever, and why brands and agencies must act fast to stay discoverable in the age of AI. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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