Welcome back to The 4am Report! Today host, Susan Diaz, dives deep into the specifics involved in fully leveraging your podcast to boost your pipeline in 2023.  Susan covers: 📝 Why podcasting is one of the most powerful tools that you can utilize in your pipeline process to increase your sales  📝 The importance of putting in place planning cycles so your podcast serves your business goals 📝 The difference between podcasting for audience building and podcasting for business building 📝 Five specific types of business goals that podcast could be serving 📝 The seven factors we employ in the planning of the The 4am Report podcast (for you to steal and use!!)  📝 Why podcasting is the “Trojan horse” of pipeline conversations  For the full details on that and a lot more, 🎧 listen to the episode 🎧  If a podcast is on your mind, and you plan to do it yourself, we have resources.  In our podcast program focussed on building business (over audience) we cover: The podcast business case Building a podcast brand Setting up and integrating with the right podcast technology  Deploying the robust marketing plan that will take you through the crucial first quarter to help you rank in the top 25 podcasts in your industry in six months.  You’ll find the program here 👉https://cp.digital/podcastmasterclass/  If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

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