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Listen "#71 - Use the Anchor Theory for an Explosion of Content with Susan Diaz and Will Lamont"
Episode Synopsis
Wake up world, it’s time for the 4 AM Report! 💫🎉💫 Hard to believe we’re looking ahead to 2021 already, because GURL, this has been one long, MOFO year!!! 🤯🦠🍷🇺🇸🤯 But here we are. Still tickin’. ⏰ Today is all about the anchor theory of content marketing – and making your planning easy as 🥧🥧🥧! How to take your anchor content and: Spin 👏 that 👏 thing 👏 into 👏 as many 👏 things 👏 as you 👏 CAN!! 👏 Think of the four formats: ❶ Written format ❷ Audio format ❸ Video format ❹ And, the graphic or image format And use them all to expand upon your anchor piece. Before you know it, you’ll be 🏊♀️ 🏊♀️ 🏊♀️ swimming 🏊♀️ 🏊♀️ 🏊♀️ in a river of content, creating SEO magic, and driving people back to your website! #You’reAnExpert! 🤣 Have a listen for tips and tricks. And here’s to 2021! 🥂🍾🥂
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