ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Create Stunning AI Visuals - No Design Degree Required"
Episode Synopsis
Hey Creative Friends!
Just got back from Greece (yes, I was working on holiday because my brain literally cannot turn off when I'm following AI newsletters and finding new tools to test). Today we're discussing AI image generation - specifically the tools I actually use for real work, not the ones I wish I had time to master.
I'll be honest - I'm not an AI art expert. I use these tools for specific work needs (mainly Instagram carousels) and that's exactly what I recommend to everyone else. Don't try to master everything - pick what serves your actual work and get good at that.
What You'll Learn (The Actually Useful Stuff)
ChatGPT image creator deep dive - Why this has become my go-to tool (spoiler: convenience + quality)
Prompting that actually works - 4-element framework that gets you usable results, not weird blobs
Copyright considerations - You can't use "in the style of [living artist]" anymore - here's what to do instead
Keep it realistic and manageable - Focus on solving actual work problems, not becoming an AI art master
Tools by creative role - Because you don't need to try everything, just what works for your needs
My Actual Usage
80% of my AI image use: Instagram carousel graphics for clients 20% split between: Blog headers, concept visuals, client presentations
I don't use it for: Complex illustrations, professional photography, detailed technical work
Try These This Week
Pick ONE tool - Don't try to master everything. Choose based on your actual work needs
Test the 4-element framework - Create 3-5 images using subject + style + setting + technical details
Save what works - Start building your personal prompt library for future use
Focus on real needs - Pick one type of visual content you create regularly and experiment with AI for that
Iterate, don't perfect - First attempts won't be amazing, and that's normal
Remember This
You don't need to become an AI art expert. You need tools that solve real problems in your work. Start with what you actually need, not with trying to master every new tool that launches.
These are means to an end - creating functional visual content - not ends in themselves.
Tools Mentioned
ChatGPT Image Creator
DALL-E, Midjourney, Adobe Firefly
Recraft, Leonardo.ai, Runway ML
Figma AI tools, Canva AI features
Next Episode Preview
How creative careers are evolving in the AI era - who's thriving, who's struggling, and what skills are becoming more valuable.
P.S. - I spent way too much time testing new AI tools instead of enjoying Greek sunsets. Learn from my mistakes and focus on what you actually need for work!
Let's Connect! Podcast Website
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Just got back from Greece (yes, I was working on holiday because my brain literally cannot turn off when I'm following AI newsletters and finding new tools to test). Today we're discussing AI image generation - specifically the tools I actually use for real work, not the ones I wish I had time to master.
I'll be honest - I'm not an AI art expert. I use these tools for specific work needs (mainly Instagram carousels) and that's exactly what I recommend to everyone else. Don't try to master everything - pick what serves your actual work and get good at that.
What You'll Learn (The Actually Useful Stuff)
ChatGPT image creator deep dive - Why this has become my go-to tool (spoiler: convenience + quality)
Prompting that actually works - 4-element framework that gets you usable results, not weird blobs
Copyright considerations - You can't use "in the style of [living artist]" anymore - here's what to do instead
Keep it realistic and manageable - Focus on solving actual work problems, not becoming an AI art master
Tools by creative role - Because you don't need to try everything, just what works for your needs
My Actual Usage
80% of my AI image use: Instagram carousel graphics for clients 20% split between: Blog headers, concept visuals, client presentations
I don't use it for: Complex illustrations, professional photography, detailed technical work
Try These This Week
Pick ONE tool - Don't try to master everything. Choose based on your actual work needs
Test the 4-element framework - Create 3-5 images using subject + style + setting + technical details
Save what works - Start building your personal prompt library for future use
Focus on real needs - Pick one type of visual content you create regularly and experiment with AI for that
Iterate, don't perfect - First attempts won't be amazing, and that's normal
Remember This
You don't need to become an AI art expert. You need tools that solve real problems in your work. Start with what you actually need, not with trying to master every new tool that launches.
These are means to an end - creating functional visual content - not ends in themselves.
Tools Mentioned
ChatGPT Image Creator
DALL-E, Midjourney, Adobe Firefly
Recraft, Leonardo.ai, Runway ML
Figma AI tools, Canva AI features
Next Episode Preview
How creative careers are evolving in the AI era - who's thriving, who's struggling, and what skills are becoming more valuable.
P.S. - I spent way too much time testing new AI tools instead of enjoying Greek sunsets. Learn from my mistakes and focus on what you actually need for work!
Let's Connect! Podcast Website
Subscribe to my newsletter
In God we trust