In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new mindset for marketers in the AI era. Plus, Dan shares insights from his Social Media Marketing World presentation and a viral post from Stephen Bartlett that every creative professional should hear.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Matt Wolfe’s AI image use cases video: https://www.youtube.com/watch?v=0ahIpX6H2Fw Google ImageFX - https://deepmind.google/technologies/imagefx/ Suno (AI music tool) - https://www.suno.ai/ Napkin (diagram creator) - https://napkin.io/ CapCut with AI tools - https://www.capcut.com/ Perplexity AI - https://www.perplexity.ai/ Grok (X’s AI tool) - https://x.ai/ Stephen Bartlett’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7311296027062341633/Timestamps 00:13 – Why ChatGPT-4.0's image generator broke Dan's presentation deck 02:20 – First impressions and real-world design test results 04:00 – What’s new: real multimodal capability and image + text accuracy 07:00 – Dan’s attempt at a kids book using only ChatGPT 10:00 – Viral trend: Anime-style selfies and OpenAI's smart launch strategy 14:00 – Copyright controversy, design emulation, and creative disruption 21:00 – Practical use cases: from fashion previews to dental tourism 25:00 – GPT-4.0’s upgraded base model: surprisingly better than 4.5 28:00 – Takeaways from Social Media Marketing World: AI's growing footprint 33:00 – The “AI adoption staircase” for marketers: what to learn next 39:00 – Procter & Gamble study: Individuals with AI outperform entire teams 41:00 – Vibe Marketing: AI-driven productivity or creative burnout? 45:00 – Stephen Bartlett’s viral post and the danger of romanticizing your craft 50:00 – Why marketers must double down on human advantage + AI mastery

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