If you are a Fintech B2B company, or a SaaS company as great as your product may be you rely on your marketing to generate leads and on sales to go on on long education periods till you close your prospectThis model is broken! Why because only 1 - 2% of your audience is in buying mode at any point in time, and then those leads conversion rates into sales are ridiculously low - eg below 1%.We know it’s painful and it’s a matter of survival for most…In this episode, Chris Roche, CEO of Catalyst consulting gives us an alternative: Demand Generation. What is it? Why is current lead generation marketing broken? Eg download a paper in exchange for your emailThe real benefits in your sales cycle and ROIHow to convince your CEO or ExCo and much moreA must listen if you are in the product, marketing or sales team … and even more so if you are in ExCoDo send us your comments and questions and reach out to Chris if you want to know more and have a consultationCheers, MonicaYou can find Chris here LinkedIn: https://www.linkedin.com/in/chrisjroche/Catalyst: https://www.catalystconsulting.services/TikTok: chris_roche And you can find me here:LinkedIn: https://www.linkedin.com/in/monicamillares/Telegram: t.me/Fintech_with_MoniTikTok: @moni_millaresInstagram: @moni_millares Disclaimer: This episode does not constitute professional nor financial nor health advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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