In this episode, we explore the critical topic of public trust in Canadian agriculture with two incredible guests: Susie Miller from the Canadian Roundtable for Sustainable Crops and Jackie Dudgeon-MacDonald, a lifelong farmer and advocate for Canadian farming. Susie provides insights into the role of policy and industry standards in supporting sustainability and transparency, highlighting how collaborative efforts are shaping the future of Canadian crops. Jackie shares her unique experience as a farmer managing both grain and cattle operations, balancing family life, and navigating direct-to-consumer relationships. Together, they unpack the meaning of public trust, the importance of transparency in farming practices, and how meaningful connections with consumers can strengthen the bond between farmers and the public. This episode offers a real, behind-the-scenes look at how Canadian agriculture is striving to earn and maintain the trust of consumers—now and for future generations.

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