Ever wonder why software pricing feels like the Wild West? In this episode, @JasonLoomis and @DaveCole break down the inconsistencies in vendor pricing and offer practical tips on negotiating smarter. Tune in to learn why you should never sign a 3-year deal and how to turn the tables by partnering with vendors. A must-listen for CISOs and anyone involved in tech procurement.Jason Loomis: "You don’t need a 3-year deal—make the vendor earn your business every year. Things change too fast to lock in pricing now."Dave Cole: "The more competitive your process, the better deal you’ll get. Vendors know their pricing is built on 'pixie dust and unicorn tears.' Use that to your advantage."

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