Lance Loveday is the founder of Closed Loop, a performance marketing agency based in Sacramento, CA. Lance tells us why he decided to build his own technology, what it means to have an anti-fragile organization, why he believes in the power of no, how assuming the best in people reduces his stress, and how he evaluates candidates based on the GWC methodology from the Entrepreneur’s Operating System.Lance Loveday LinkedInClosed Loop WebsiteTraction: Get A Grip On Your Business, book by Gino WickmanRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, book by Gino Wickman and Mark C. WintersSimple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential, a book by Greg Crabtree

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