Ed Lane hosted Scripting Fridays, focusing on confident communication and effective dialogues, supported by his resource site whatwouldEdsay.com. He shared market insights, noting mortgage rates are trending downward ahead of the Fed’s meeting and advising buyers to act quickly while sellers remain patient. Ed stressed staying politically neutral with clients, even when frustrated by policy decisions. He provided strategies for negotiating closing cost credits, including key questions to ask listing brokers and rapport-building techniques. For sellers, he recommended patience, possible price adjustments after 60 days, and relisting in January to reset days on market.

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