Our agency rainmaker of the week is Jodi Katz. In 2022, Jodi Katz and her team of like-minded creatives celebrate the 15th year anniversary of Base Beauty Creative Agency, her groundbreaking boutique outfit whose holistic, integrated approach to marketing high growth brands has revolutionized the industry and taken companies owned by the likes of Colgate, Church and Dwight, Estee Lauder and Sally Beauty, to unprecedented levels of sales and cultural impact. Under Jodi’s leadership, Base Beauty has accelerated growth across all sales channels and marketing touchpoints, breaking down client silos to craft needle moving campaigns for Clinique, EltaMD Skincare, Conair, Heritage Store, Blushington, Laura Geller, and others.   
Jodi’s book, “Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life,” is a fascinating compilation of stories and insights by fellow professionals culled from her popular podcast, “Where Brains Meets Beauty.” Launched in 2017, the podcast – which has reached the Top 5 iTunes in the fashion/beauty category – recently celebrated its remarkable 225th episode.   
Jodi laid the foundation for her eventual rise in the beauty marketing industry with a unique resume of unique “stepping stone” jobs with BBDO, Cosmopolitan, Glamour, digital start-ups and beauty brands. She made her breakthrough as a copywriter with the skincare company, Bliss, and a concurrent side hustle freelancing for Avon. After numerous gigs and full-time positions as a copywriter, Jodi took the reins as Creative Director for the global prestige French brand L’Occitane en Provence.  
https://www.basebeauty.com 
https://www.linkedin.com/in/jodi-katz-7526933/ 
https://www.linkedin.com/company/base-beauty-creative-agency/ 
https://indiebooksintl.com 
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