Description:Most sellers treat their listings like products. But what if the real leverage is building a brand?In Episode 59 of the Agency Operators Podcast, we’re joined by Shawn Khorrami, serial entrepreneur and CEO of ePlaybooks, to talk about what it takes to turn an Amazon business into a real, lasting brand.With a track record of building multiple 8- and 9-figure companies from scratch, Shawn brings a powerful operator’s perspective. He shares how sellers can navigate today’s growing challenges, from listing compliance issues to shifting policies, and why your long-term advantage lies in treating your business as a product.Whether you're just getting started or trying to scale, this episode offers insight into what separates successful brands from short-term sellers.About Shawn Khorrami:Shawn is the CEO of ePlaybooks and a seasoned entrepreneur who has launched and scaled over a dozen businesses across various industries. With degrees in mathematics, computer science, economics, and law, and experience managing a wide range of functions, including sales and logistics, finance, and HR, Shawn takes a uniquely comprehensive approach to brand building. At ePlaybooks, he helps sellers take a strategic view of their business and create systems designed to drive growth.Connect with Shawn Khorrami: https://www.linkedin.com/in/shawnkhorrami/ Main Discussion Topics:Why treating your business like a brand, not a product, changes your growth trajectoryHow to navigate listing suspensions, compliance issues, and policy shiftsLessons from launching and scaling multiple 8–9 figure businessesWhat sellers often miss when trying to scale on AmazonKey Takeaways:Shawn Khorrami shares what he has learned from building real businesses within and beyond Amazon. From shifting your mindset to building better systems, this episode is about turning your Amazon hustle into a long-term brand.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

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