Paid ads can only take you so far. What happens when your CAC spikes and scaling stalls? That’s where SEO becomes the most sustainable acquisition channel for Shopify brands.In Episode 64 of the Agency Operators Podcast, Paul Hermanson, CEO of MonsterGrowth.com, shares how Shopify brands can unlock long-term, compounding growth through SEO — and how AI is transforming the way we approach search. From fast wins to domain authority that boosts valuation, Paul breaks down the strategies that shift ecommerce brands from chasing ads to owning their growth.If you want to understand how AI and SEO can work together to drive scalable, lasting results, this is a conversation you won’t want to miss.About Paul Hermanson Paul Hermanson is the Founder and CEO of MonsterGrowth.com, an SEO agency dedicated to scaling Shopify brands through search. With over a decade of experience across performance marketing, SEO, and CRO, Paul has helped ecommerce companies lower customer acquisition costs and transition from paid traction to organic growth. His 3-part SEO flywheel — content, links, and conversion optimization — helps brands compound authority and increase their business valuation.Advice from Paul:  “AI doesn’t replace SEO; it redefines it.”Connect with Paul Hermanson: https://www.linkedin.com/in/paulhermansonKey Discussion Topics:How AI impacts SEO for Shopify storesWhy SEO becomes your most scalable acquisition channel after paid ads plateauThe 3-part SEO flywheel for ecommerce: Content, Links, and CROWhy You Should Tune In AI isn’t here to kill SEO — it’s here to amplify it. Paul will share practical, battle-tested strategies Shopify brands can use to shift from “best pages” to “best answers,” optimize smarter, and build long-term growth that compounds. Whether you’re scaling a small Shopify store or running a large brand, you’ll learn how to future-proof your acquisition strategy.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

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