Jane Asscher is the CEO and Founding Partner of 23red, a multi-award-winning purpose-driven agency. They develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. Their campaigns for leading businesses, charities and government have positively influenced the lives of millions of people. This is episode 1 of 'The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.We talk about:🔸 Creating purposeful campaigns 🔸 How to influence human behaviour 🔸 How being a woman working in an agency has changed🔸 How 23red benefits from being in the Worldwide Partners networkEnjoy the conversationMentioned in this episode:This episode is brought to you by Worldwide PartnersLearn more about Worldwide Partners at https://www.worldwidepartners.com/Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

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