Affiliate Evolution of Click Tracking: Entering into a World of Privacy Concerns

23/11/2020 1h 2min Temporada 2 Episodio 2

Listen "Affiliate Evolution of Click Tracking: Entering into a World of Privacy Concerns"

Episode Synopsis

In our second episode of Affiliate Business Conversations, we have a special guest Laurent Malka from AnyTrack to talk about the evolution of tracking.

In today's conversation, we will talk about evolution, privacy, cookieless, and all the things around data absorption.
Affiliates and vendors need to track their conversions and find a way to consolidate it all. Affiliates tend not to focus on the full ecosystem of marketing and have one-dimensional thinking about the conversions and tracking instead of owning the full scope of it.
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