Francisco Gomez, CEO of Factum Global, discusses the intricacies of international market entry and growth. Francisco emphasizes the importance of thorough preparation, understanding local cultures, and the role of local partnerships in successful global expansion. With clients ranging from technology and healthcare to non-profits, Factum Global offers integrated solutions combining strategy, market research, and execution. Gomez highlights the value of a systematic approach, addressing common missteps in global ventures, and the necessity of a cultural and organizational transformation to thrive in new markets. The conversation also touches on the critical role of adaptability, humility, and leveraging technology for enhanced efficiency and cost savings in global business strategies. Key Takeaways:• What are some common challenges businesses face when expanding into international markets, and how can they be mitigated?• How does Factum Global approach assessing a business's readiness for international expansion, and what steps are involved in this process?• What role do local partnerships and cultural adaptability play in the success of international market entry, and how does Factum Global facilitate these elements for their clients? Key Timestamps:(00:00) - Trailer  (01:25) - Meet Francisco Gomez: CEO of Factum Global  (03:00) - The Process of International Expansion  (06:31) - The Importance of Local Partnerships  (08:06) - Frameworks for International Market Entry  (11:27) - Challenges and Missteps in Global Expansion  (15:11) - Tailoring Strategies for Successful Market Entry  (21:16) - Defining and Measuring Success in International Markets  (23:30) - The Importance of Humility in Business Leadership  (23:57) - Challenges in Entering New Markets  (25:28) - The Good, the Bad, and the Ugly: Success Stories and Lessons Learned  (29:16) - Cultural and Operational Challenges  (37:38) - Recruitment and Skills for International Business   Key Topics Discussed:Numbers and Letters, Eric Boromisa, Product Strategy, Product Portfolio Expansion, Mergers and Acquisitions, Corporate Strategy, Global Expansion, International Expansion, International Market Entry, Global Market Entry, Recruiting for an International Business, Francisco Gomez, Factum Global Mentions:Eric’s LinkedIn: https://www.linkedin.com/in/ericboromisa/?originalSubdomain=deFrancisco’s LinkedIn: https://www.linkedin.com/in/francisco-gomezg/Factum Global: https://factumglobal.com/

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