Welcome to the debut episode of the Advanced Licensing Podcast Series with CEO John Bellave. In this kickoff conversation, we dive into one of the most powerful — yet often misunderstood — growth strategies in business: Licensing.Instead of navigating the time, cost, and red tape of franchising, or struggling to scale a company entirely on your own, licensing provides a faster, smarter path to national expansion. You’ll discover how portfolio companies represented by Advanced Licensing — from household names to disruptive new brands — are using the licensing model to scale across the U.S. without sacrificing control, profits, or brand integrity.We break down:How licensing turns your proven business into a national brand — without the massive overhead of franchising.Why entrepreneurs prefer paying a license fee instead of ongoing royalties.Real-world examples of companies that chose licensing and are now expanding rapidly.How this model allows licensors to grow using capital from license fees, instead of draining their own resources.Whether you’re an established business owner considering expansion, or an aspiring entrepreneur exploring your best options, this episode is your roadmap to understanding why licensing is the clear alternative to franchising or going it alone.Tune in and see how licensing could be the bridge between where your business is today — and where you want it to be tomorrow.Watch this episode on YouTube: https://www.youtube.com/@advancedlciensing https://www.facebook.com/advancedlicensing https://www.instagram.com/advancedlicensing https://www.linkedin.com/company/advanced-licensing

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