Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)

08/10/2025 32 min Episodio 3
Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)

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Episode Synopsis


Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.