Title: Marketing Metrics That Matter: Incrementality & Attribution TruthsDescription:Not all performance metrics tell the real story. In this episode, I break down why incrementality should be your North Star, how misleading attribution inflates ROAS, and why true business growth comes from measuring real impact—not just nice-looking reports. If you’re focused on driving real results over vanity metrics, this one’s for you. #MarketingMeasurement #Incrementality #AI #AdTech #Attribution #GrowthMarketing #MarketingStrategyBased on LinkedIn and X postCredit to NotebookLM for creating incredible technology.

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