In this episode, Adam and Gareth embrace the chaos of 2026. Adam recounts a hilarious (and almost illegal) run-in with the NYPD at a "massage parlor," while Gareth laments the inflation of a $75 midtown haircut.The duo announces the formation of ACRONYM (The Ad Tech Coalition to Restore Openness and Normalize Yield Markets) and declares "Working Media" the buzzword of the year. They dive deep into the latest industry debate sparked by Brian O'Kelley, arguing whether OpenRTB is for "day trading" while Agentic AI is for "investing", and review a technical rebuttal from former Chalice engineer Will.Plus, the debut of the Kreative Korner with Marley and Sasha breaking down the "uncanny valley" horror of the AI-generated McDonald's ad, a check-in on Grok's disturbingly specific bikini generation capabilities, and a look at why AI might actually lead to marketing layoffs (per the WSJ).0:00 Intro & Pontiac Intelligence Shoutout 03:06 Adam’s "Illicit" Massage Parlor Story 07:46 Gareth’s $75 Haircut & Ad Tech Inflation 13:58 The Data Quality Problem (Serge AI & Human Review) 17:50 Announcement: Launching ACRONYM (The Ad Tech Coalition) 20:15 Why "Working Media" is the Buzzword of 2026 22:30 Grok and Trolls: Pete Hegseth in a Bikini 25:43 Kreative Korner: The Creepy AI McDonald's Ad 31:39 Is AI Art? (The "Drawing a Chair" Analogy) 43:59 Post-Mortem: Brian O'Kelley: "OpenRTB is Day Trading" 50:51 Post-Mortem: Will’s Rebuttal: Recommendation Systems vs. Agents 59:43 Q&A: Affiliate Links in Custom GPTs 1:04:13 Prediction Check-In: Amazon vs. The Trade Desk 1:11:44 News: WSJ on AI-Driven Marketing Layoffs 1:17:27 Outro

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