It is officially 2026, and Ad Tech Ad Talk is back from CES with a massive announcement. In this episode, Gareth Glaser finally unveils Gamera, his new inventory quality company that has officially moved out of stealth and into the funded startup phase.Gareth delivers his "investor spiel," breaking down why Facebook generates $130B with only 25% of the internet's traffic, while the Open Web lags behind. The thesis? It’s not just about audience data; it’s about inventory taxonomy. Gareth explains how Gamera uses code-on-page technology to automate inventory description, replace archaic manual tagging, and verify impressions in real-time.Adam and Gareth also debate the "Agentic" buzzword fatigue coming out of Vegas, review Pubmatic's new "Agentic OS" (is it Hot Sht or Horsesht?), and discuss the existential threat to search traffic as AI reshapes the web.

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