In this episode, Kevin and Xin Yi sit down with Alexa Goh, Learning and Development Manager at SEED Autism Service; Board Certified Behavior Analyst (BCBA®) and President of the Malaysia Association of Behaviour Analysis, to demystify Applied Behaviour Analysis (ABA), a therapy often called the “gold standard” for early autism intervention.Together, they explore:What ABA really means in practiceHow it differs from other therapiesCommon concerns like masking and ethicsWhy it’s often 1:1 and how that impacts costWhat families can expect from assessments and ongoing supportWhether you’re a parent, caregiver, or professional, this episode offers grounded insights to help you make informed decisions.Resources:Behavior Analyst Certification Board (BACB)Qualified Applied Behavior Analysis Credentialing Board (QABA)Malaysia Association of Behaviour Analysis(MABA)Chapters:00:40 Introduction & Why ABA Matters07:30 What Is ABA?13:48 Real-Life Examples of ABA20:05 Is ABA Right for Every Child?26:40 The ABA Process: From Assessment to Planning34:22 Home-Based vs Centre-Based ABA40:15 Why Is ABA So Expensive?46:12 Ethics, Masking & Common Misconceptions51:33 How to Find a Qualified ABA Professional56:50 Stories of Progress & Family Impact01:00:10 Final Reflections & Advice

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