TrueCar gets a facelift

Ad Age Marketer's Brief
29/01/2020 20 min Episodio 45
TrueCar gets a facelift

Listen "TrueCar gets a facelift"

Descargar episodio Ver en sitio original

Episode Synopsis

TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

More episodes of the podcast Ad Age Marketer's Brief

How Outlaw is using marketing and price to disrupt legacy beer brands 14/01/2026
Life360 CMO on building brand trust through bold creative 07/01/2026
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp 17/12/2025
Creating better client-agency relationships 10/12/2025
From insight to impact: How Octagon helps brands win in the sports and entertainment economy 08/12/2025
How to do travel marketing that stands out with Tourism Australia CMO 03/12/2025
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni 26/11/2025
How LocalX is advancing the local ad-buying ecosystem with its unified data platform 24/11/2025
Bridging the AI-human gap with Stitch Fix CMO 19/11/2025
Tips on building a beauty brand with former Walgreens CMO 12/11/2025
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA