Nick Kelly, Anheuser-Busch

Ad Age Insider
21/06/2019 26 min Episodio 95
Nick Kelly, Anheuser-Busch

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Episode Synopsis

What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change means for Bud Light, and dishes on the brewer's overall sports marketing strategy.

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