Moving from CMO to CEO

Ad Age Insider
30/07/2020 32 min Episodio 145
Moving from CMO to CEO

Listen "Moving from CMO to CEO"

Descargar episodio Ver en sitio original

Episode Synopsis

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.

More episodes of the podcast Ad Age Insider

Starbucks' Bearista cup and viral drop strategy, with Gillian Follett 14/11/2025
AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse 07/11/2025
Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff 31/10/2025
Best Halloween ads 2025, with Tim Nudd 24/10/2025
Social bots and brand crises—how to fight fake accounts, with Erika Wheless 17/10/2025
Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli 10/10/2025
Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030 03/10/2025
Loyalty, influencers and consumers: Ad Age Future of Advertising 2030 30/09/2025
Future-proof your marketing career: Ad Age Future of Advertising 2030 26/09/2025
How tech will reshape marketing: Ad Age Future of Advertising 2030 23/09/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA