How to not miss the mark in multicultural marketing

Ad Age Insider
04/11/2020 43 min Episodio 154
How to not miss the mark in multicultural marketing

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Episode Synopsis

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box. 

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