Behind the AP's new marketing push

Ad Age Insider
18/06/2020 39 min Episodio 139
Behind the AP's new marketing push

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Episode Synopsis

Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.  

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