Rachel Liverman is the co-founder and CEO of GLOWBAR, a new skincare concept disrupting the spa industry with no-fluff 30-minute, customized and solution-oriented treatments at $65. As a third-generation esthetician, Rachel struggled to find an effective, accessible and trustworthy source for consistent facial treatments administered by expertly trained estheticians. She channelled her multigenerational knowledge in skincare into creating a solution and she decided to work with the first accredited esthetics school in the country (founded by her grandmother and now owned by her mother), The Catherine Hinds Institute of Esthetics, to research consumer and esthetician challenges before officially launching GLOWBAR in June 2019. On today’s episode we talk about Rachel’s career journey and how she worked up the ranks in the beauty industry for 10 years working with brands like Birchbox, BeautyBlender and Stila before taking the leap to start Glowbar, we talk about her first steps in building Glowbar, she explains why she decided to go the co-founder route, and of course we get into her best beauty tips and SPOILER ALERT, less is more. Hosted on Acast. See acast.com/privacy for more information.

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