What does it mean to truly deliver transformation? When I was first starting out in my business, I knew I was passionate about transformation. But I heard time and time again, “You can’t sell mindset,” and “Give them what they want,” Guess what? That old-fashioned advice isn’t true! Transformation is real, powerful, and deliverable.   In this episode, I’ll share part of my journey, where I learned first hand what transformation is. I’ll also cover what transformation is not (like temporary). If you want to learn how to market a transformational outcome and feel confident that you can actually deliver it, this is the episode for you. A quick heads up, you’ll want to have a pen handy for when I dive into the Anatomy of Transformation. Key Takeaways: Transformation is not just good advice, because that advice won’t land if the person isn’t ready to hear it. [06:35] Law of Attraction, mantras, or affirmations can’t work until you’ve made a shift to your subconscious mind. [05:45] There are 3 stages in the Anatomy of a Transformation, and the first stage is always commitment -- financial or otherwise. [18:30] You can learn to tune into where a group or individual is in the transformational journey (which is key for retreat leaders!) [36:35]  

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