Episode Synopsis "S1-04 / Crossing the Chasm with David Spencer"

In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medical. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen "S1-04 / Crossing the Chasm with David Spencer"

More episodes of the podcast Action Path

• S1-08 / Micro-Script Rules with Bill Schley
• S1-07 / Pat Matthews and What to Say When You Talk to Yourself
• S1-06 / Lew Moorman and The Halo Effect
• S1-05 / Essentialism with Mike Sharrow
• S1-04 / Crossing the Chasm with David Spencer
• S1-03 / Traction with Michael Girdley
• S1-02 / Ultimate Question with Graham Weston
• S1-01 / Selling Ideas with Lorenzo Gomez III
• S1-00 / Introduction to Action Path