ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S1-04 / Crossing the Chasm with David Spencer"
Episode Synopsis
In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medical.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Action Path
S1-08 / Micro-Script Rules with Bill Schley
28/05/2019
S1-06 / Lew Moorman and The Halo Effect
14/05/2019
S1-05 / Essentialism with Mike Sharrow
07/05/2019
S1-03 / Traction with Michael Girdley
23/04/2019
S1-02 / Ultimate Question with Graham Weston
16/04/2019
S1-01 / Selling Ideas with Lorenzo Gomez III
16/04/2019
S1-00 / Introduction to Action Path
16/04/2019
In God we trust