Reaching Your Target Audience

21/04/2021 22 min Episodio 32
Reaching Your Target Audience

Listen "Reaching Your Target Audience"

Episode Synopsis

Journalists compete with hobbies, family, technology and other interests to grab their audiences' attention, especially since we're living in the "age of distraction." In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014.

Links Mentioned in this Episode:

Interview Tips
http://agcommnetwork.com/10-interview-tips-from-the-pros/

Favorite Stories:

The "Voice of Agriculture" retires
https://www.farmprogress.com/farm-life/voice-agriculture-retires

Why aren’t land values in the tank?
https://www.farmprogress.com/land-management/why-aren-t-land-values-tank

Could climate change be good for Midwest agriculture?
https://www.farmprogress.com/commentary/could-climate-change-be-good-midwest-agriculture

The combine in the living room
https://www.farmprogress.com/commentary/combine-living-room

Beware the rural outrage cycle
https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle

Podcasts:

NPR Fresh Air with Terry Gross
 https://www.npr.org/podcasts/381444908/fresh-air

Skimm’d from the Couch
https://podcasts.apple.com/ca/podcast/skimmd-from-the-couch/id1345547675