In this episode of Behind the Numbers, we discuss how professionals should approach social media. Social media can be a minefield, particularly when personal and professional lives are closely interwoven. Online debate has become increasingly polarised, including how people use professional networks such as LinkedIn. We cover some common pitfalls and explain how ethical principles should be informing the behaviour of chartered accountants online. Host Philippa Lamb is joined by Lucy Penrose, Director of Ethics, Risk and Compliance at RSM UK; Junaidy Ab-Mutalib, Managing Partner at JM & Co Chartered Accountants in Kuala Lumpur; and Hannah Macdonald, Founder of Accountancy Hub. Links ICAEW Code of Ethics: https://www.icaew.com/technical/trust-and-ethics/ethics/code-of-ethics ICAEW ethics helpsheets: Using social media: https://www.icaew.com/technical/tas-helpsheets/ethics/using-social-media  HostPhilippa Lamb GuestsLucy Penrose, Director, Ethics, Risk and Compliance, RSM UKJunaidy Ab-Mutalib, Managing Partner, JM & Co Chartered AccountantsHannah Macdonald, Founder, Accountancy Hub ProducerNatalie Chisholm Episode first published: 29 April 2025Podcast recorded: 22 April 2025

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