Your account segmentation might look solid on paper — but according to Amanda Palmarchuk, it’s probably costing you revenue. In this episode of Account-Based Beverages, Jim Gilkey welcomes Amanda Palmarchuk, an ABM strategist whose programs have driven over $20 million in revenue. Amanda shares why most companies confuse “ideal” with “actual,” and how starting with your current customer profile — not aspirational targets — leads to better segmentation and less team fatigue. If your team’s still chasing Google and Amazon, this episode is your wake-up call.👤 Guest BioAmanda Palmarchuk is Head of Strategy at Scrappy ABM and a veteran ABM strategist with 8+ years of experience. Her step-by-step programs have helped clients generate over $20 million in revenue by focusing on what actually works — not just what looks good in theory.📌 What We CoverWhy the wrong segmentation is draining your teamThe difference between an ideal customer profile and your current customer profileThe eye-opening data points hiding in your CRMA real client example that changed their entire vertical strategyJim Gilkey explains “eliminating hopium” from sales wishlistsHow Scrappy ABM can help match your ICP to realityThe account-based beverage of choice: Coke Zero🔗 Resources MentionedScrappyABM.com/bev — Book time with Jim Gilkey and get your drink of choice

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