In The Shawshank Redemption, Andy Dufresne teaches us that sometimes, we have to crawl through the… mud to come out clean. That’s exactly how I feel about Discovery—the most overlooked (and resisted) part of digital development.But here’s what happens when you skip it: The team builds something that works but doesn’t solve the real problem.  The project is delivered, but the client isn’t happy—and they don’t come back.  The opportunity to build trust and a long-term partnership is lost.When we fight for Discovery, we unlock the real value of a project.

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