ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 15 The Silent Majority Awakens: Unlocking Collective Action for a Greener Future"
Episode Synopsis
Most people care deeply about climate change—but many don’t realize that almost everyone else does too. This episode explores the hidden behavioral forces shaping the green transition, from “pluralistic ignorance” that keeps people silent to the power of social norms that spark collective change. Discover how revealing shared concern can turn quiet belief into bold action, building the foundation for a greener, more united future.
More episodes of the podcast Accelerating Development: Ideas for Impact
Episode 19 One Reform Won’t Do It: The Surprising Power of Policy Packages to Spark Growth
05/12/2025
Episode 18 Rethinking Resilience: Why Households Are the Real Engine of Climate Adaptation
29/11/2025
Episode 12 The Psychology of Paying Taxes: How the Nudge, Budge and Trudge Create Big Revenue
17/10/2025
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