Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn't actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions.  Subscribe to our newsletter Visit our website Chapters 00:00 – Welcome & Episode Overview 01:30 – Soundslice's creative response to AI misinformation 03:45 – Brand Adaptation: Lessons from Domino's Pizza 05:20 – AI Hallucinations & Why You Should Monitor Your Brand Mentions in AI Tools 06:30 – AI Job App Scam: Bots & Deepfakes 07:30 – The Real Problem with AI Implementation 09:10 – Consistency: The Biggest Barrier to Effective AI 10:30 – Why Small, Purpose-Built AI Tools Work Best 11:20 – AI Subscription Trends: Free vs. Paid Tools 12:00 – The Overload of AI Tools & Integration Challenges  Sources  "ChatGPT made up a product feature out of thin air, so this company created it" by Benj Edwards for Ars Technica "Why Some Companies Are Canceling ChatGPT Subscriptions" by Aaron Holmes for The Information

Ver todos los episodios