"Who are you talking to? What lights her up? What breaks her heart? Then go make that thing for that person who cares about that thing, and give her that emotional freedom, give her that turnaround. And you will watch how people take out their credit cards. And they will be so grateful, because you told them a story. And when they bought it, they turned into their own hero. Because of the story you told them, they became a hero to themselves."

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