Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth. ------------------------------------------------What’s inside The Juice this week? 00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG 20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance 30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance  —---------------------------------- 🧃The Juice with Jess is powered by Kustomer.Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/Connect with Jess on LinkedIn: https://www.linkedin.com/in/jess-cervellon/Instagram: https://instagram.com/jess.cervellonWeekly newsletter: https://sundaypostcards.beehiiv.com/ X/Twitter: https://twitter.com/justjessssssFind Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/

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