This week, I sat down with Lisa Nielsen, Senior Digital Marketing Manager at Victoria Beckham, to talk about what brand building looks like behind the scenes at a luxury fashion house and why customer experience is more than a post-purchase email.We get into the real impact of handwritten notes (yes, real ink and paper), how to bring humanity into high-pressure digital roles, and why text marketing isn’t just for scrappy DTC brands anymore.Lisa also shares her take on lifecycle strategy in luxury, why empathy matters in leadership, and how VB is experimenting with resale, sustainability, and segmented CX all without losing brand integrity.If you’ve ever wondered how to scale without losing soul, or how to make your retention strategy feel more personal than automated, this one’s for you.🎧 Listen now for insights on loyalty, lifecycle, and building brands with staying power.📲 Follow Lisa:Instagram: @lisaroonielsenLinkedIn: linkedin.com/in/lisanielsen414/ 📲 Check out Victoria Beckham: Website: international.victoriabeckham.com/ Instagram: instagram.com/victoriabeckham/ This episode is brought to you by Attentive 💛📲 Check out Attentive: Website: attentive.com Instagram: @attentivehq👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon

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