In this episode I catch up with Adam Weil, Senior Director of Research at Shapiro + Raj to talk about where good ideas come from and what separates the great ones from the noise.Adam’s career has spanned television networks to innovation agencies but what stands out most is his obsession with insightful storytelling. We talk about how he teaches younger researchers to transform data into stories that move people, how "iron sharpening iron” still sits at the center of his process and what The 13th Warrior taught him about ideating.He also shares how GenAI has become a thought partner in his workflow, how he knows when he’s found a kernel worth chasing, and why surrounding yourself with smart, curious people is the best way to sharpen your own thinking. Adam leaves us with a reminder that creativity might look like play from the outside, but it’s deeply demanding work—equal parts curiosity, humility, and practice.Plus this season I'm asking everyone coming on the pod what song would be on their ideation soundtrack, Adam's choice is the first added to the spotify playlist.~ NoelA76 and its episodes are created by Noel ChildsSeason 4 on the Human Spark is produced by Noel ChildsSeason 3 on Scale is produced by Noel ChildsSeason 2 on Change was produced by Noel ChildsSeason 1 on AI was produced by Casey Hudetz and Noel ChildsOur theme music was composed and performed by Stella Solveig and mixed and mastered by Abbey Nettleton The outro was read by Trudie and Storey Childs If you like what you hear, please give us a rating.Or become a member of the A76 Patreon at patreon.com/A76designpodHave a question or comment, email [email protected] follow us on Instagram

Ver todos los episodios