We had a great time on our LIVE interview session with Laurel Carpenter discussing WHY YOUR BRAND VOICE IS IMPORTANT AND HOW TO FIND IT. In 2018, Laurel left a 20-year career as a social service executive specializing in learning and development to start a branding and writing agency, Pearl Consulting NYC, with her journalist partner Charles. Together, they help solopreneurs and small businesses to find an authentic voice that resonates. Their specialties are brand voice, website copywriting, blogs, and books. When they're not writing for their clients, they're out swing dancing somewhere in Manhattan. Laurel shared a wealth of information about: -What “brand voice” means;-Why its important for a solopreneur or small business owner to have a brand voice;-Laurel's approach to brand voice;-If there is a good time for someone to work on their brand voice;-When a business owner should choose to go all-in on their personal brand versus creating a brand for their business that has its own distinct identity;-What some of the questions are that you might ask a client when working with them on brand voice; and -so much more!Laurel Carpenter • Website: www.pearlconsultingnyc.com/quiz• Contact: https://www.pearlconsultingnyc.com/co...• Email: [email protected] Productions • Website: https://www.naifproductions.com/​ • Facebook: https://www.facebook.com/naifproducti... • LinkedIn: https://www.linkedin.com/in/annettena... • Event Planners Society Facebook Group: https://www.facebook.com/groups/event... If there is a topic you'd like us to discuss in the future, please don't hesitate to let us know. Hope you enjoy the video! Cheers! Annette...

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