Need expert advice on growing your email list? Look no further! In this episode of "A Turn of Events," host Annette Naif sits down with Natalie Gray, an online business founder and mentor, to discuss the power of lead magnets in attracting clients and growing your email list. Natalie shares valuable insights on creating compelling lead magnets that resonate with your audience and bridge the gap between their current situation and their desired outcome. She emphasizes the importance of storytelling and authenticity in capturing the attention of potential clients. With practical tips and advice, Natalie guides wedding and event planners on leveraging social media platforms like Instagram, Facebook, and Pinterest to promote their lead magnets and monetize their reach. She also highlights the significance of data analysis and troubleshooting to refine and improve your lead magnet strategy. Whether you're just starting out or looking to book repeat business, this episode offers valuable advice and inspiration to take your wedding and event planning business to the next level. Don't miss out on the opportunity to learn from Natalie's expertise and build a successful online business.Quotes“A lead magnet is something like an e-book, a guide, a checklist, a worksheet, a template. And it starts with a topic that resonates with your audience.” (7:18 | Natalie Gray) “Lead magnets can be helpful in growing your email list and growing your business by building authority as an expert in your niche. It helps with educating your clients on know, like, and trust. You can provide information that educates, you can entertain, answer a question, solve a problem, you know, just give value to take the next step.” (11:00 | Natalie Gray) “Don't just sell yourself short and price low with the hopes of getting a client. Price your value.” (25:21 | Natalie Gray)“You can use storytelling to build authority as an expert in your niche. You can use it to, you know, highlight that problem, outcome, you know, sort of gap where you're going to bridge that transformation for them.” (27:03 | Natalie Gray) LinksConnect with Natalie Gray:https://nataliegray.ck.page/1b872be3cahttps://nataliegray.mehttps://www.linkedin.com/in/nataliegray-misstraction/https://www.instagram.com/nataliegray.misstractionhttps://twitter.com/misstractionhttps://www.facebook.com/NataliegraytxConnect with Annette Naif:Website: https://www.naifproductions.com/​Facebook: https://www.facebook.com/naifproductionsLinkedIn: https://www.linkedin.com/in/annettenaif/Event Planners Society Facebook Group: https://www.facebook.com/groups/eventplannerssocietyPodcast production and show notes...

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