Pop-ups fascinate me. I’m interested in the business model - how they work, and the benefits or challenges they present for operators. I’ve seen and heard a lot about Not Sad Food Co. so I reached out to Claudia Alberti for a chat about how (and why) she and her partner Yoraya Nydoo run pop-ups and kitchen takeovers. They’ve developed a fun, funky food brand, free of the constraints of walls and a permanent location - but what’s next?Not Sad Food Co.Gabba International - Italian Wines & SpiritsKaas Club by Dalewood Fromage www.rwm2012.com On Instagram @a_table_inthecorner Cover image sketched by Courtney Cara Lawson All profile portraits by Russel Wasserfall unless otherwise credited Title music: 'In Time' by Olexy via Pixabay

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