Diving into the Why (Part 2)

A Server's Journey
29/01/2020 32 min
Diving into the Why (Part 2)

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Episode Synopsis

Apple's 1984 Super Bowl commercial launched their "Think Differently" campaign, never even showing a computer. Their capitalization on their own "why" is a prime example of why consumers are loyal to businesses and their goals rather than just their products. Today we dive into the specifics of which companies sell their "why" well; from the toothbrush company Quip to Supply Single Edge Razors, take a journey with us as we dissect our favorite business' missions and why they work.Support the show
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